Campaign Reporting
Not only does DownstreamToday offer one of the best advertising values to the global upstream industry, it provides up-to-date reporting so you know exactly how your advertising campaigns are performing. DownstreamToday has set up an automated reporting system, e-mailed once a week to your inbox. Depending on the products purchased, Rigzone weekly campaign summaries include:
- Total views of all of your website ads (excluding homepage sponsor ad) for each day of the prior week
- Graphical representation of total ad views by day for your website ads
- Breakout of each website ad with total weekly ad views per ad type
- Newsletters sent each day, and your ad position within each newsletter
- New DownstreamToday member statistics
Real Return
Using DownstreamToday’s campaign reporting tool, you can understand your return on investment with a greater degree of accuracy than virtually any other advertising medium or program. To put it simply, you’ll know just how many leads you generated from advertising with DownstreamToday and how much each lead cost. Combine that insight with your internal tracking and conversion data, and an accurate ROI calculation is finally possible.