WEBSITE Ad SPECIFICATIONS
General Requirements
DownstreamToday accepts GIF, JPG and Flash formats for its website and e-newsletter ads, depending on the ad product. Check the product pages in this media kit, or contact a DownstreamToday advertising professional to determine what formats are acceptable with the ad product or products in which you are interested.
- Submit your ads five business days prior to the scheduled start of your campaign.
- Include an active URL to which your ad will be linked. Please do not embed URLs directly into the Flash movie.
- Optimize all GIFs and JPGs to smallest possible file size, while avoiding image degradation
- Design Flash ads for compatibility with Flash Player 7 and below.
- All Flash ads require a default static image in the event the visitor’s browser blocks the Flash Player.
- Linking URL: an active linking URL is required; must not exceed 128 characters
- ALT Text: must not exceed 50 characters (not required)
FILE SUBMISSION AND QUALITY REQUIREMENTS
Advertisements included on the DownstreamToday website must meet certain guidelines and quality standards. Before submitting your ad, be sure to review the file requirements for the type of file you will be using. Ad files that exceed the maximum file size may be returned for rework, reworked by a DownstreamToday designer or denied inclusion.
FILE SUBMISSION GUIDELINES
- Combine all loose files in one ZIP file
- Name your ZIP file using the naming convention: “webAd_yourcompanyname.zip”, or “printAd_yourcompanyname.zip”
- Contact us via this site, or directly at advertise@rigzone.com for FTP location, password and instructions